Standing Up for Alzheimer’s Advocacy

May 27, 2025

We’re proud to share that our COO, Heidi Rowell, recently teamed up with the Alzheimer’s Association of Oregon & SW Washington Chapter for Advocacy Day.

Heidi, alongside dedicated Alzheimer’s Association staff and volunteers, spoke up for the 79,000 Oregonians living with Alzheimer’s disease—a cause close to our hearts at Home Matters.

As senior care providers, we believe that care goes beyond the home. It’s about using our voice to shape a better future for those we serve. Advocacy and volunteerism are just a few ways we stay committed to that mission.

Home Matters Can Help

In-home senior care offers a flexible and effective way to deliver personalized care to seniors within the comfort and security of their own homes. By understanding the services offered, recognizing the benefits, and knowing how to select the right provider, families can make informed decisions that significantly enhance the lives of their elderly loved ones.

If you are exploring in-home senior care for a loved one and seeking guidance, let us assist you in ensuring that your loved ones receive the highest standard of care during their later years.

Reach out to us or call (800) 298-5140 for a free in-home consultation to learn more about how we can help with customized, nurse-guided care. To see if our services are available in your area, visit our locations page.

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About the author

Tyler Williams

As an Area Owner and Operator of a Home Matters Caregiving franchise, I am committed to ensuring exceptional outcomes for our valued clients and caregivers. My passion for elevating our service quality is matched by my role as a blogger and social media manager for the franchise, where I share insights, updates, and foster community engagement. Prior to senior care, I used my strategic communication and brand development skills as the Marketing Director of a regional bank. My diverse experience supports my commitment to excellence and innovation in both healthcare and digital communication.

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